Sink or Swim
As you may well know, dead fish float down stream. Only the lively ones that swim against the current get to spawn. The principals of SEO are much the same. The liveliest websites are the ones that do the best in the SERPs (search engine ranked pages).
What is SEO
SEO or Search Engine Optimisation is a process of ensuring that your website will appear favorably in the search results when someone is looking for a product or service that you are offering.
SEO Basic Principle
While there is a complexity of criteria and essential elements to adhere to, optimizing your website to do well in the search engines comes down to the simple principle of providing your market with exactly what they want.
The big “G” i.e. Google, is continually changing their search engine algorithms in an effort to provide their visitors with the most targeted search results available. There are really no guarentees that you’ll rank No.1 for your search term, but as long as your content is unique, relevant and of value to the end user, you stand a greater chance that many.
How can we help you?
When designing or redesigning a website, we ensure that they are built with search engine friendly architecture. Most importantly we concentrate on the On-page optimization factors, which has as much weight today as building backlinks.
Keyword Research:
There really is no point throwing a string of keywords in between the meta tags hoping that they will stick with the search engines. Each page of your website is a potential place of entry to search queries and needs to be targeted specifically. We analyse keywords and optimize each web page for a particular keyword or keyword phrase, which ensures that the search engines know exactly what that particular web-page contains therefore making it more likely to be shown in the search results.
Building Backlinks to your Website:
Having other websites link to your website is like a vote of confidence in the search engines virtual eyes. There is however a right and wrong way to go about this extremely important requirement. Done correctly and your website will gradually improve in the SERPs. Done incorrectly and you run the risk of being condemned to the infamous Google sandbox. Be very cautious of websites claiming to increase your place to #1 rank within no time at all or actually buying backlinks.
We have a tried and true method of building quality backlinks. We have weathered all of the big algorithm changes without experiencing any backlash and in fact sometimes improved search results. If you have a very competitive keyword to rank for, as long as you don’t go silly and your patient, there’s no reason you can’t get good results. Our own website appears on the first page of Google New Zealand search results for an extremely hard to rank for keyword after only 12 months of keyword targeting, which is a true testimony to our success in online marketing. And as you may notice, that’s without implementing a social media strategy – that’s our next step.
Social Media Strategy
It’s typical isn’t it? While we have helped other small business to implement a solid social media strategy, we’ve undermined our own. It’s kind of like the chef who never cooks at home or the builder who’s own house is in desperate need of repair. We are in the process of using what we develop for our clients. Nothing too flashy mind you, just simple social media initiatives such as a Facebook fanpage, LinkedIn and Google+ profiles. Social media is here to stay and is increasingly becoming a necessary strategy in your online marketing efforts – especially in generating targeted traffic to your website.